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Post: Work, Artificial Intelligence, and Marketing: What Skills Will We Need in 2025?
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<p><span><b><a href="https://www.redhotcyber.com/post/author/redazione/" target="_blank">Redazione RHC</a>:30 September 2025 23:07</b></span></p>
<p>In recent years, the <strong>marketing</strong> industry has undergone a <em><strong>radical</strong></em> <strong>transformation</strong> : today, one in two positions requires artificial intelligence skills. According to representatives from the agency <em>Digital Duke,</em> <strong>the ability to use AI tools is no longer a plus, but an essential requirement</strong> for those working in content creation, short videos, and promotional copy.</p>
<p>Veronika Klimova, owner of the digital talent management agency Marketlead.me, explains: <em>“Over the past twelve months, we’ve screened hundreds of marketing candidates and have seen a direct impact of artificial intelligence on entry-level positions. Approximately 20% of ads for junior copywriters and content managers have disappeared from job boards, as many copywriting roles are now handled by GPT.</em> “</p>
<p>And he continues, <em>“Today, half of job postings require advanced AI skills. Competition for each position has doubled: from eight candidates for each position before, there are now 17. By 2025, we expect both digital agencies and in-house teams to reduce the number of hires, relying instead on automated services for creating websites, advertising campaigns, and copy.”</em></p>
<p>Denis Neglyad, founder of Digital Duke, <strong>emphasizes the rapidity with which technology is evolving:</strong> <em>“Many innovations that we consider established today—such as content factories, websites generated in minutes, and virtual avatars—appeared only in the past year.”</em></p>
<p>The gap between <strong>professionals who master AI and those who don’t continues to grow.</strong> Across all <em>30 top marketing roles, AI can improve performance and increase competitive opportunities.</em> Currently, <strong>only about 10% of specialists possess advanced AI skills; the rest are limited to using chatbots like ChatGPT,</strong> competing without making significant progress.</p>
<p>At the same time, <strong>the value of the data needed to train intelligent agents is growing:</strong> those who can integrate it across multiple companies <em>will be able to develop increasingly sophisticated proprietary tools.</em> By 2026, the ideal marketer will be similar to a product manager, capable of managing multiple AI agents and crafting a brand narrative.</p>
<p>Experts identify some key figures for the future of marketing:</p>
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<li><strong>Marketing Manager</strong> : management and orchestration of AI agents, operating with no-code tools;</li>
<li><strong>SMM and Content Creator</strong> : automated content creation and trend monitoring;</li>
<li><strong>Traffic Manager</strong> : Massive generation and testing of creatives, with data analysis through dedicated dashboards.</li>
</ul>
<p>At the same time, the demand for <strong>engineers specialized in artificial intelligence</strong> will increase, capable of assembling agents that replicate the functions of specific employees, making the role increasingly strategic in modern marketing.</p>
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<p><b><span>Redazione</span></b><br /><span>The editorial team of Red Hot Cyber consists of a group of individuals and anonymous sources who actively collaborate to provide early information and news on cybersecurity and computing in general.</span></p>
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